Led the complete redesign of Petworth Festival’s website to modernise the brand, improve usability, and engage a younger audience. Since launch, the festival has seen its fastest ticket sales to date, with multiple events selling out within the first month. Delivered significant improvements to the user experience, including clearer visibility of ticket availability (e.g. Sold Out and Selling Fast indicators), simplified event discovery, and new functionality to support on-demand video recordings of live sessions.